BSkyB to deliver news on take-up of online movie service

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BSkyB to deliver news on take-up of online movie service By <br> Published: 09:12 EDT, 27 January 2013 | Updated: 09:12 EDT, 27 January 2013 <br> <br /><br>BSkyB will release details of the number of subscribers to its new Now TV service when it announces first-half results this week.

<br /><br><br>Customers do not have to be Sky subscribers to access the internet film service, which was launched last year as the company’s answer to rivals Netflix and Lovefilm. <br /><br><br>Strong take-up will be welcomed as a sign that the satellite broadcaster is still a step ahead of the growing number of rivals, while weaker take-up might be an indication that the economy is finally hitting a company that appeared recession-proof.

<br /><br> Movie magic: BSkyB launched its internet film service to compete with rivals like Lovefilm and Netflix<br> <br>BSkyB increasingly points to the number of customers who take more than one of its products – TV, telephony, broadband, Сериалы онлайн lostfilm highdefinition – as an indicator of success, perhaps because it has long since stopped adding TV customers at the stellar rates of the past.

<br /><br><br>In the three months to December, BSkyB is expected to have added just 30,000 net new pay- TV subscribers, down from 40,000 in the last quarter of 2011. <br /><br><br><br>  More… <br>Broadband additions in that period are expected to have reached 130,000 against 166,000 in 2011, with telephony much the same, while high-definition additions are set to be 100,000 compared with 138,000 previously.

<br /><br><br>The City expects half-year profits to be six per cent up at £598 million on revenue up 4.3 per cent to £3.5 billion. <br /><br><br>Average revenue per user across all its services is likely to be up slightly, from £550 to £555.

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